I will develop your shopify brands positioning, identity direction and growth strategy


About this gig
Struggling to stand out in a crowded e-commerce market?
Most online brands don't lose because their product is bad they lose because nothing gives customers a reason to choose them over the next tab open in their browser.
I help Shopify and DTC brands build a strategy that turns "just another store" into a brand people remember, trust, and buy from again.
What you'll get:
Clear positioning statement what makes you different, and why it matters
Buyer persona(s) built from real market insight
Competitor analysis with strategic gaps
SWOT analysis tied to actionable recommendations
Brand voice & messaging direction
90-day action plan (Standard & Premium)
My process:
1️ Discovery quick questionnaire + optional call
2️ Research competitor & market analysis
3️ Strategy positioning, personas, messaging
4️ Delivery clear, usable strategy doc
I work exclusively with product-based brands to help them clarify who they are and why customers should care. This isn't a templated document it's built around your market and competitors.
Message me before ordering so I can understand your business first.
Get to know Henry
Brand Strategy and Digital Marketing Strategy
- FromUnited Kingdom
- Member sinceSep 2026
- Avg. response time1 hour
Languages
English
FAQ
What do you need from me to get started?
A short questionnaire about your business, product, and current customers takes about 10 minutes to fill out
Will this include a logo or visual design?
No this is strategy, not visual design. But your strategy will give a designer everything they need to build identity that actually reflects your brand
I'm just starting out and don't have customers yet can you still help?
Yes I build personas based on market research and your target definition, which is common for pre-launch brands
How many revisions are included?
One round of revisions on Standard and Premium. Basic includes minor adjustments only.

