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By analyzing the cost of each service, prices can be set to maximize profits and eliminate unprofitable services. Any cost not readily identifiable with a particular product is overhead. Taxes, rent, insurance, marketing and transportation are all overhead.

Figure out what’s going to get you the best penetration in the market as fast as possible, and broadening your client base according to what your competitors are not doing with their pricing models.

Take advantage of front-end, back-end and/or tiered pricing. Think of ways you can tier your small business’ pricing structure to sell people early on the notion of a price, and then add options that ultimately will help you increase your bottom line.

Make sure you know how much you’re actually making on a particular product or service so you can figure out if that’s the right fit for that product. If you’re selling only one out of 10 customers on a certain product, maybe that’s a sign that you’re pricing it too high. Consider dropping 20%.

Not charging enough is a common problem for small businesses simply because they often don’t have the operational efficiencies of larger companies and frequently find that, whatever they sell, their costs are higher than they anticipated.

Focus on - Value, Satisfaction in handling customer complaints, Knowledge of product or service, Helpful and friendly employees, A convenient or exclusive location, or Exclusive merchandise

If you decide you want to adopt a low-end competitive pricing strategy, remember that your profit margin per sale is going to be less so you’ll need to focus on reducing your costs. - Limit product lines to fast-moving items, Design advertising to concentrate on "price specials", control inventory