E.Hernandez

Founder & Full Stack Developer

Developlance • Self-employed

Oct 2025 - Present • 9 mos

Technical founder of a local services marketplace in Brazil. I built the entire product: Next.js frontend, Supabase backend, Vercel deployment, plus the lead capture and booking flows that connect local service providers with clients. Beyond the code, I own the acquisition side: landing page copy, local SEO, and the automated follow up sequences that convert a form submission into a booked appointment. This is the same system I build for clients, running in production against real users and real revenue.

Digital Marketing & Automation Specialist

Self Employed • Freelance

Aug 2018 - Present • 7 yrs 11 mos

Lead capture and automation systems for local businesses. I build the full path: landing page, form, automated WhatsApp and email follow up, and a CRM or tracker the team maintains without me. I also repair and document broken Zapier and Make workflows that fail silently and drop leads. Tools: Zapier, Make, N8N, Google Sheets, webhooks, HubSpot, form to CRM integrations.

Marketing & Automation Analyst Pleno

Freelancing Career • Part-time

Feb 2026 - May 2026 • 3 mos

Marketing and automation analyst for a language school franchise. Handled campaign tracking, lead routing between marketing and sales, and automation of the reporting and follow up workflows the team used daily.