Hessel de Groot

Creative Concept & Visual Design

Tommy Hilfiger • Freelance

Aug 2025 - Present • 9 mos

- Re-engaged by Tommy Hilfiger to support creative development and visual storytelling during the pre-design phase. - Created moodboards, visual concepts, and brand explorations that guided campaign and content direction. - Collaborated with the Studio Director and design teams to translate brand strategy into visual frameworks. - Contributed to creative materials used internally to align stakeholders and inspire future digital and social activations. - BRG Support - Newsletter Design

BRAND AND SOCIAL MEDIA CONSULTANT

Mudmasky • Freelance

Mar 2025 - Sep 2025 • 6 mos

- Supported the rebranding of social media channels by developing refreshed brand strategy, tone of voice, and visual identity concepts. - Delivered strategic recommendations for competitive positioning across messaging, content pillars, and community engagement. - Created campaign frameworks and visual storytelling guidelines to inspire future social activations. - Consulted on influencer/partnership approach and social listening practices to strengthen brand visibility. - Produced brand guideline documentation for internal teams to ensure long-term consistency. - Designed digital assets and campaign visuals for social and e-commerce channels. - Produced UGC-style content to support brand storytelling and enhance social engagement.

SOCIAL MEDIA MANAGEMENT & CONTENT CREATOR

Touché Models & Ulla Models & Max Models • Full-time

Jan 2023 - Jan 2024 • 1 yr

- Strategy Development - Content Creation and Management - Community Management - Analysis and Reporting - Monitoring UGC content - Photography and Videography - Graphic Design – Designing visual assets using Adobe Creative Suite (Photoshop, Premiere, InDesign) - Copywriting