Jonathan H

Founder

Turnkey Commerce Co

Jan 2022 - Present • 4 yrs 9 mos

Founder and executive marketing leader operating as a fractional growth partner for DTC brands. I architect and manage full-funnel revenue systems across acquisition, retention, CRO, creative, analytics, and forecasting, building predictable, profitable growth engines that scale efficiently. Key Wins: Scaled to 7-figure run rates within first 12 months of 3 brands Reduced CAC 45-60% across portfolios through funnel reconstruction testing Improved MER from ~1.4 to 3.5 Lifted AOV 15-22% through offer architecture, bundling, and checkout optimization Increased retention revenue to 25-38% with lifecycle and segmentation frameworks Lifted CVR 18-32% via PDP, UX, and landing page optimization Improved forecasting accuracy 30%+ with attribution Increased CTR 25-50% across Meta, Google, and TikTok through creative strategy Built multi-channel systems (Meta, Google, TikTok, Amazon, Email/SMS) for predictable scaling I deliver systems, not tactics. infrastructure that makes growth sustainable.

Fractional Marketing President

Tammy Taylor Nails Inc • Self-employed

Mar 2019 - Present • 7 yrs 7 mos

I function as the brand's executive marketing leader, owning full-funnel growth across acquisition, retention, CRO, creative, analytics, and forecasting. What began as a performance mandate evolved into full revenue accountability as I rebuilt TTN's DTC ecosystem into a profitable, predictable engine. Key Results: Scaled ecommerce revenue 7,000% within 14 months through full-funnel restructuring Reduced blended CAC 54%, improved MER from inconsistent 1.3 to sustained 4.2 Increased sitewide CVR 42% through funnel audits, UX testing, and CRO implementation Grew retention revenue from 17% to 36%, Improved AOV 25% via offer sequencing, creative strategy, and checkout optimization Directed creative testing that increased CTR 31% while reducing CPM volatility Built forecasting models that shortened payback from 90+ days to 45-60 days Expanded channel mix across Meta, Google, TikTok, Amazon, Email/SMS Implemented lifecycle architecture lifting LTV 40% across key cohorts

Growth Operations Lead

Modern Woodmen of America • Full-time

Apr 2018 - Oct 2019 • 1 yr 6 mos

Functioned as the primary driver of local growth initiatives, shaping outreach strategy, optimizing communication flows, and strengthening lead quality. Took ownership of KPI tracking, pipeline clarity, and appointment performance. Key Wins: Increased qualified lead volume 15-20% by optimizing outreach cadence and message sequencing Boosted appointment show rates 12% through CRM-driven reminders and improved pre-call framing Elevated pipeline visibility and forecasting accuracy by maintaining disciplined KPI reporting