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Amy L
@hiforty
Marketing strategist helping startups and Fortune 500s grow
United States
English
About me
I have over 15 years of marketing experience with a focus on brand development, go-to-market strategies and demand generation. My work spans the full spectrum, from creating challenger brands at startups to defending category leadership at Fortune 500s. Because I've run marketing organizations myself on the client side, my recommendations and solutions are always practical, ensuring easy and sustainable implementation. I've worked across different companies and different industries, so I can quickly get underneath the surface and focus on the core of the business.
Skills
Amy L
Offline •
See my services
Brand Strategy
I will create a brand strategy that compounds your business growth
Portfolio
Work experience
Partner
Agency • Full-time
Apr 2023 - Present • 3 yrs 6 mos
Forty North is a marketing strategy agency that focuses on brand development and commercial marketing.
Senior Director, Head of Corporate Brand and Integrated Marketing
Zoetis • Full-time
Nov 2020 - Apr 2023 • 2 yrs 5 mos
Led the newly-formed corporate marketing team for the Fortune 500 company with $9 billion in annual revenue. Responsible for brand strategy, integrated campaigns, digital experience and global marketing operational excellence.
Director, Head of Marketing
Capital Rx • Full-time
Sep 2019 - Nov 2020 • 1 yr 2 mos
Joined as the first Head of Marketing after Series A funding and positioned the company as a key challenger in the PBM space. Built the marketing team from the ground up and established the foundation for brand, PR, product marketing, and demand generation.
