I will create a brand strategy that compounds your business growth

H
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H
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Amy L
create a brand strategy that compounds your business growth
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create a brand strategy that compounds your business growth
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About this gig

A great brand compounds all of your business efforts. When brand strategy is working, customer acquisition becomes easy and your pricing power increases. At Forty North, we make it our mission to activate brand as your business growth engine.


We have done the full spectrum of brand development work, from creating challenger brands for startups to defending category leadership for Fortune 500s. Our work spans insurance, wealth management, fintech, healthcare, pharmaceuticals, and professional services. Our clients have multiple audience segments across B2B and B2C.


We offer three brand engagement packages:

  • Basic For both new businesses and established companies aiming for a strategic pivot. This package establishes the foundation for storytelling and differentiates your brand with clarity.
  • Standard Ideal for organizations ready to go to market. This engagement pairs brand positioning with a distinctive visual identity to create a lasting impression on your target audiences.
  • Premium Built for companies ready to scale significantly. We deliver a comprehensive brand strategy with plans for activation campaigns, so you can move quickly to capture your target market.

  • Strategy purpose

    • Actions plan
    • Growth / Scale
    • Brand building
    • Company / Brand strategy
    • Personal brand

  • Industry

    • Financial services & business
    • Health & wellness
    • Technology

  • Business stage

    • Small business
    • Medium business
    • Large business
    • Startup
    • Entrepreneur

  • Business type

    • B2C
    • B2B
    • D2C

Gig milestonesNEW

Choose to pay for your project per milestone by only paying when it’s time to start a new one or decide on a 1-time payment.

    Basic Package.
    These are the steps we’ll follow to complete your project.
  • 1st Milestone: Business Review
    1-day delivery · 2 revisions
    $300Pay now

    I'll review your business and product/service.

    Requirements · Onboarding Questionnaire
  • 2nd Milestone: Delivery
    5-day delivery · 2 revisions
    $540
    Pay later

    I'll send you the final delivery for review and feedback.

Get to know Amy L

Amy L

Marketing strategist helping startups and Fortune 500s grow

  • FromUnited States
  • Member sinceNov 2025

  • Languages

    English
I have over 15 years of marketing experience with a focus on brand development, go-to-market strategies and demand generation. My work spans the full spectrum, from creating challenger brands at startups to defending category leadership at Fortune 500s. Because I've run marketing organizations myself on the client side, my recommendations and solutions are always practical, ensuring easy and sustainable implementation. I've worked across different companies and different industries, so I can quickly get underneath the surface and focus on the core of the business.

My Portfolio

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