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Global Head of Experience
The Body Shop • Full-time
Mar 2022 - Dec 2022 • 9 mos
Led global CX strategy for 3,000 locations across 70 markets. Developed omnichannel initiatives contributing to a 75% increase in conversion and 27% growth in online sales. Deployed AI-driven analytics and rolled out global Voice of Customer and NPS frameworks.
Senior Director Marketing, EMEA
Herbalife Nutrition • Full-time
May 2006 - Mar 2022 • 15 yrs 10 mos
Led integrated marketing, digital transformation, and customer experience strategy across 50+ regulated EMEA markets for a $1bn+ nutrition and wellness business.