Sangeeta U.

Scaling a Local Home Service Business with Advanced SEO Strategy

Roller Shutter Repairs Adelaide • Freelance

Jul 2025 - Present • 1 yr 1 mo

✅ Project Strategy & SEO Execution Blueprint • Managed and executed a complete Local SEO strategy for a roller shutter repair and installation business targeting the Adelaide market. • Conducted detailed keyword research and finalized 50 high-intent commercial and location-based keywords focused on repair, installation, and emergency services. • Implemented full on-page SEO optimization including meta titles, descriptions, header structuring, internal linking, service page optimization, and content refinement to improve local search visibility and CTR. • Performed technical SEO audits to ensure proper indexing, resolve crawl issues, improve site structure, and enhance overall website performance. • Executed a strategic backlink acquisition campaign, building 5500+ high-quality backlinks from 50+ DA authority submission sites. • Conducted competitor backlink gap analysis and successfully replicated 150+ high-value competitor backlinks to strengthen authority positioning. • Created and published 50+ SEO-focused off-page articles, 20+ optimized blog posts, and 20+ niche guest posts to enhance topical relevance and authority signals. • Applied a structured anchor text strategy (brand + partial + exact match) to maintain natural link velocity and algorithm safety. • Monitored keyword rankings, backlink indexing, and performance metrics weekly to ensure consistent growth and strategic adjustments. • Focused on long-term local ranking stability and lead-generating search queries rather than short-term ranking spikes. ✅ Measurable Growth Impact (7+ Months Performance) --> 37 Keywords Improved out of 50 targeted (https://prnt.sc/WzvIP2nhwkWg) --> Domain Authority Increased to 44 (https://prnt.sc/CWENvgvrPJcp) --> 4.6K Backlinks Successfully Indexed https://prnt.sc/zKzqeWbB4) --> Organic Traffic Increased by 30–40% --> Significant Improvement in Adelaide-Based Local Search Ranking --> Strengthened Website Authority & Competitive Position in the Home Services Market

Managed SEO strategy for a finance/loan website

Basic Finance Loans • Full-time

Jul 2024 - Present • 2 yrs 1 mo

✅ How I Managed the Project • Managed and executed a complete SEO strategy for a finance and loan services website targeting the Australian market. • Conducted in-depth keyword research for high-intent terms including personal loans, business loans, and bad credit loans, focusing on competitive Australian search queries. • Optimized on-page SEO elements including meta titles, descriptions, header structure, internal linking, and content improvements to enhance search visibility and CTR. • Performed comprehensive technical SEO audits, resolving indexing issues, crawl errors, site speed problems, and structured data improvements. • Implemented a strategic backlink acquisition campaign that significantly improved the website’s Domain Authority (DA) and Domain Rating (DR). • Increased organic keyword rankings across multiple core finance keywords, with several terms moving to Page 1 in Google Australia. • Improved overall website performance, resulting in steady organic traffic growth and higher-quality lead generation. • Strengthened local SEO visibility for Australian loan-related searches, improving search presence in competitive financial niches. • Due to consistent performance growth, improved authority metrics (DA & DR), and sustained ranking improvements, the client has continued working with us for over 19 months. ✅ Core Outcomes --> Increased organic traffic by 60% (https://prnt.sc/piII5g5J4Ma2) --> Improved DA from 12 to 52 (https://prnt.sc/yg0Xb63degD6) --> Increased DR from 10 to 38 (https://prnt.sc/9QTxU_bKFwu9) --> Ranked 17+ keywords on Page-1 out of 35 (https://prnt.sc/8MPyCxu4pg2S) --> Indexed Backlinks 50 to 31.6k+ (https://prnt.sc/piII5g5J4Ma2)