Hira P

Google Ads Specialist for Local Service Businesses

Cleaning • Self-employed

Feb 2026 - Present • 7 mos

I manage Google Ads and conversion tracking for local service businesses, with specialized experience in residential and commercial cleaning services. My work includes Google Ads campaign setup, account audits, keyword and competitor research, location targeting, conversion-focused ad copy, negative keywords, bid and budget optimization, search-term analysis, and remarketing. I help cleaning companies promote services such as house cleaning, commercial cleaning, carpet cleaning, window cleaning, deep cleaning, move-in and move-out cleaning, and dry cleaning pickup and delivery. I also implement GA4, Google Tag Manager, phone-call tracking, form submission tracking, and Enhanced Conversions to measure leads accurately. In addition, I review landing pages and recommend improvements to calls to action, quote forms, customer reviews, service-area information, and mobile usability. My focus is generating qualified local inquiries, improving lead quality, reducing irrelevant clicks, and minimizing wasted advertising spend.

Senior Google Ads E commerce Tracking Expert | Server-Side Tracking via GTM

Beauty Cleanse Skincare • Part-time

Nov 2025 - Present • 10 mos

Senior Google Ads Conversion Tracking Expert | Server-Side Tracking via GTM I’m a Senior Google Ads Conversion Tracking Expert with hands-on experience in advanced tracking setups, including server-side tracking using Google Tag Manager (GTM). I have worked with multiple clients to implement accurate and reliable tracking systems that improve data quality, attribution, and campaign performance. My expertise includes: Google Ads Conversion Tracking (Lead, Purchase, Enhanced Conversions) Server-Side Tracking setup via GTM (sGTM) GA4 + Google Ads integration First-party data tracking to overcome iOS & browser restrictions Conversion linker & cross-domain tracking Event tracking (form submit, button click, purchase, etc.) Debugging & validation using Tag Assistant & GA4 DebugView What I achieved: Reduced data loss and improved tracking accuracy significantly Helped businesses scale campaigns with better conversion data Improved ROAS through clean and reliable tracking setup Seamless integration with platforms like Shopify, WordPress, and custom websites I always ensure proper documentation and provide support so clients can easily manage their tracking systems.

Google Ads Specialist and Conversion tracking Expert

OilGas • Freelance

Oct 2025 - Present • 11 mos

I am a Google Ads Specialist and Conversion Tracking Expert with hands-on experience in managing high-performing PPC campaigns, particularly in the Oil & Gas industry. Since October 2025, I have been actively working in this sector, helping businesses generate quality leads, reduce cost per acquisition, and maximize ROI through data-driven strategies. My expertise includes campaign setup, keyword research, audience targeting, ad copy optimization, and continuous performance monitoring. I specialize in implementing accurate conversion tracking using Google Tag Manager and GA4, ensuring every lead and action is properly measured for better decision-making. I focus on optimizing campaigns based on real-time data, improving conversion rates, and scaling profitable campaigns. I understand the unique challenges of the Oil & Gas niche and create tailored strategies that align with business goals. My goal is to deliver measurable results and consistent growth through smart advertising and tracking solutions.