How to hire an app store optimization expert?
Hiring an app store optimization (ASO) expert is crucial for any business that wants to get its app discovered and downloaded. These professionals specialize in optimizing an app's listing on the App Store and Google Play to improve its ranking in search results. Learn what an ASO expert does, how much it costs, and what to ask before you hire one.
What is an app store optimization expert?
An app store optimization (ASO) expert is a professional who specializes in optimizing a mobile app's listing on app stores like the Apple App Store and Google Play. They can help you with a wide range of tasks, including keyword research, app title and description optimization, and app icon and screenshot design. Their expertise is crucial for businesses and developers who want to improve their app's visibility and get more downloads.
Things an app store optimization expert can do for you
- Keyword Research: Find the best keywords to target to get more app downloads.
- Title & Description Optimization: Optimize your app's title and description to improve its ranking in search results.
- Icon & Screenshot Design: Design and optimize your app's icon and screenshots to improve its click-through rate.
- Competitor Analysis: Analyze your competitors' apps to find areas where you can improve.
- Rating & Review Management: Provide guidance on how to get more positive reviews and ratings.
How much does it cost to hire an app store optimization expert?
The cost for an ASO expert depends on the scope of the project and the services required. On freelance platforms, prices might be:
- Simple ASO audit: Average of $100-$300.
- Full ASO strategy: Average of $300-$800+.
- Ongoing ASO support: Prices are highly variable.
Questions to ask when hiring an app store optimization expert
- What is your experience with app store optimization?
- Can you show me examples of apps you have helped to optimize?
- What is your process for ASO?
- How do you measure the success of an ASO campaign?
- What is your typical turnaround time?
How much time does an app store optimization expert take to complete a job?
The time to complete a job varies. A simple ASO audit might be completed in a few days, while a full ASO strategy could take a few weeks. On average, a project can take between 5 to 20 days.
