How to hire an artist manager?
Hiring an artist manager is a crucial step for any musician or artist who wants to build a successful career. These professionals specialize in handling the business side of an artist's career, from booking shows and negotiating contracts to managing their brand. Learn what an artist manager does, how much it costs, and what to ask before you hire one.
What is an artist manager?
An artist manager is a professional who handles the business and career development of an artist. They act as a strategic partner, helping the artist with everything from booking gigs and negotiating contracts to managing their public image and long-term career goals. Their expertise allows the artist to focus on their creative work while the manager handles the business logistics.
Things an artist manager can do for you
- Career Strategy: Develop a long-term career plan that includes goals for touring, recording, and brand development.
- Booking & Negotiation: Book shows, negotiate performance fees, and secure deals with venues and promoters.
- Marketing & Promotion: Manage the artist's brand and help with marketing and promotion efforts.
- Financial Management: Assist with budgeting, financial planning, and managing income.
- Legal & Contract Negotiation: Review and negotiate contracts with labels, promoters, and other partners.
How much does it cost to hire an artist manager?
The cost for an artist manager is typically a percentage of the artist's earnings, but can also be a flat fee or a combination. The industry standard is typically 15%-20% of the artist's gross income. On freelance platforms, prices might be:
- Consultation (per hour): Average of $50-$200 per hour.
- Project-based (e.g., booking a single show): Average of $100-$500+.
- Ongoing management: Prices are highly variable and negotiated directly.
Questions to ask when hiring an artist manager
- What is your experience with artist management?
- Can you show me examples of artists you have managed?
- What is your process for developing a career strategy?
- How do you handle a project and provide updates?
- What is your fee structure and contract terms?
How much time does an artist manager take to complete a job?
Artist management is an ongoing, long-term relationship. The initial work of developing a strategy and getting a plan in place can take a few weeks or months. On average, the work is continuous and is based on the artist's career timeline.
