Cascading Style Sheets (CSS) is a visual language of the web, and is able to control everything visual about a website, including background colors, navigation bars, fonts and text alignment. CSS enables developers and designers to create the style and layout of the page, add personalized touches and creative elements and finish off the styling of each individual page for the desired website’s look and feel.
CSS works in tandem with HTML to give websites their structure and style as we see them. Although HTML is responsible for defining the elements that appear on that page, CSS comes in and defines how those HTML characteristics appear visually. Although the two work closely together, they are kept separate in two different files, enabling CSS designers to make changes to the look and feel of the site without affecting the actual structure.
CSS developers are able to take your brand’s personality, logo colors and overall feel, and transfer it into website characteristics. By streamlining these elements into the visual nature of your website, the site feels more familiar, welcoming and consistent with consumers, who are looking for eye-catching and optimized web presences. Without CSS, websites are without their final touches.
