
Holly C.
Visual Merchandising and Ecommerce Specialist
Skills

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Work experience
Assistant Store Manager
Williams Sonoma
Mar 2025 - Present • 1 yr 7 mos
Progressed from Sales and Visual Merchandising Associate to Visual Merchandising Lead and Assistant Store Manager at Williams-Sonoma, a premium home furnishings and specialty retail brand. Visual Merchandising and Product Presentation * Executed corporate merchandising directives, floor plans, and seasonal floorsets to maintain brand standards and create visually compelling retail environments. * Directed associates during merchandising transitions, coordinating product placement, display arrangements, and floor layouts. * Collaborated with the General Manager to plan and execute visual updates, promotional displays, and seasonal product presentations. * Applied product knowledge, visual storytelling, and customer shopping behaviors to create engaging displays that highlight merchandise and support sales. Sales and Customer Experience * Delivered personalized customer service, product recommendations, and solutions tailored to individual customer needs. * Developed extensive knowledge of home furnishings, kitchenware, and specialty retail products. * Supported sales goals through product education, customer engagement, and effective merchandising. Leadership and Business Operations * Support daily store operations, associate development, scheduling, inventory management, and administrative responsibilities. * Lead and coach team members to maintain service standards, operational efficiency, and merchandising execution. * Partner with store leadership to coordinate business priorities, improve store performance, and maintain a consistent customer experience. My experience combines hands-on visual merchandising, product presentation, retail sales, and business management, providing a strong foundation for supporting e-commerce brands, small businesses, and retailers with product-focused content and merchandising projects.