h
hoorihoor

Hooria Waheed

@hoorihoor

I thrive on making your ideas shine in the field of Design

Pakistan
English
About me
Hi, I’m a Senior Industrial Designer with 7 years of specialized experience in high-performance backpack and accessory design. I don't just sketch bags; I engineer carry solutions. Having developed premium products for global powerhouses like Adidas, Warner Bros. (Harry Potter), and Hard Rock Cafe, I bring top-tier, commercial-grade standards to every project. My approach bridges minimalist heritage with advanced ergonomics—frequently drawing structural inspiration from high-performance automotive engineering to create sleek, aerodynamic, and highly functional bags.... Read more

Skills

h
hoorihoor
Hooria Waheed
Offline • 
Average response time: 1 hour

See my services

Full Design Process
I will design backpacks, ladies bags, travel bags and wallets
From$15 / projectMore details

Portfolio

Work experience

GWCC

Sr. Design Manager

GWCC

Jul 2025 - Present • 1 yr 2 mos

Specialized in cross-platform visual strategy and licensed merchandise creation. Proven expertise in translating high-profile global IPs—including Hard Rock and Harry Potter—into compelling apparel lines, comprehensive print catalogues, and cohesive digital assets. Job Responsibilities: •Backpack Design •Apparel Design •Merchandise product design •Working with famous IPs like Hard Rock & Warner Bros. •Design management across the team

Hard_Rock Cafe

Sr. Designer

Hard Rock Cafe

Jul 2025 - Present • 1 yr 2 mos

From Bags to designing other merchandise, Hard Rock is the best experience I have ever had. The design exploration and design management laid my hours of research and development, leading to worldwide customer appreciation.

Adidas

Sr. Designer

Adidas

Jul 2019 - Sep 2020 • 1 yr 2 mos

From supervising the nationwide consumer brand to dealing with Adidas in the design development, I learned and dealt in designing, developing, and production of bags in this cooperate organization. My skill set here stretched to a vast variety of jobs, and I adopted some excellent professional skills. Job Responsibilities: •Developing new bags design concepts •Product Photography •Creating sublimation designs (Digital Prints) •Quality supervision •Teckpacks design