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house_of_nova

Audrey C.

@house_of_nova

Ecommerce Brand Designer Operations and Research

Philippines
English, Tagalog
About me
Hi, I'm Audrey! I bring 7+ years across e-commerce marketplace operations, brand design, and market research, with a background at Lazada (Alibaba Group), Avida Land, and Nike Singapore. I'm also the founder of House of Nova Design, my own branding studio. I help e-commerce and lifestyle brands look as good as they perform, from listing optimization and campaign planning on Shopee and Lazada, to brand identity, social design, presentation decks, and market research. I'm friendly, organized, and easy to work with. Let's bring your project to life!... Read more

Skills

h
house_of_nova
Audrey C.
Offline • 

See my services

E-Commerce Store Management
I will design and manage your lazada and shopee campaigns
From$75 / projectMore details
Social Posts & Banners
I will design custom canva social media templates
From$200 / projectMore details

Portfolio

Work experience

Nike

Digital Marketplace Operations (Supply Chain) MBA Intern

Nike • Full-time

May 2023 - Nov 2023 • 6 mos

● Conducted market research on e-commerce and omnichannel marketplace trends across Philippines and India, analyzing consumer journey patterns and platform capabilities to support Nike's digital marketplace strategy. ● Performed competitive benchmarking of digital marketplaces including Lazada, Shopee, and other omnichannel retail platforms, evaluating user experience, fulfillment models, and seller tools to identify best practices.

Co-Founder and Business Owner of Overse Digital Agency

Agency • Full-time

Feb 2020 - Jun 2022 • 2 yrs 4 mos

● Managed e-commerce operations and digital marketplace presence for 60+ brand clients across livestreaming, product photography, and graphic design services. ● Optimized visual content for marketplace store and product pages to improve listing quality and conversion rates for e-commerce clients.

Lazada

Vendor Acquisition Senior Analyst

Lazada • Full-time

Dec 2018 - Dec 2019 • 1 yr

● Onboarded and managed 100+ priority fashion vendors on Lazada Marketplace, achieving 102% of acquisition targets and creating 20 vendor-millionaires within one year. ● Drove seller performance optimization through pricing negotiation, SKU management, product listing and storefront optimization, and campaign participation (11.11, Lazada Birthday Sale, Flash Sales). ● Collaborated cross-functionally with operations, marketing, and seller support teams to improve vendor tools adoption, order fulfillment rates, and platform engagement. ● Organized vendor training events and represented Lazada at business summits with 1,000+ attendees across the Philippines.