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hsconsultingar

Henry

@hsconsultingar

Marketing Growth Leader

Argentina
Spanish, English, French
About me
I am a trilingual Marketing & Growth Leader with over 20 years of experience in advertising, technology, and automotive sectors. I specialize in go-to-market strategy and marketing operations, managing budgets up to €15M. Beyond leadership, I build my own automations and API integrations using JavaScript and React to optimize performance reporting.... Read more

Skills

h
hsconsultingar
Henry
Offline • 

See my services

Marketing Consulting
I will develop your marketing strategy and go to market plan
From$75 / projectMore details

Work experience

Costa_Cruceros

Marketing Manager

Costa Cruceros • Full-time

Oct 2022 - Present • 3 yrs 11 mos

• Drove ~30% YoY sales growth in Argentina (2025 vs. 2024) via integrated go-to-market strategy • Reviewed campaign creative, messaging and performance data with agency partners to guide strategy • Own ~€1M annual marketing budget, directing Creative and PR agency partners • Build full-funnel digital acquisition strategy with agency partner, from awareness to lead conversion • Partner with Revenue and Commercial teams to align pricing, promotions and campaign timing • Lead two national TV commercials achieving strong reach and frequency in a competitive category • Align marketing initiatives with regional teams in Brazil, driving cross-functional buy-in across markets • Use AI daily to move faster across content, reporting and campaign decisions

Stellantis

Full-time • 1 yr 7 mos

Brand Marketing Lead

Jun 2021 - May 2022 • 11 mos

• Contributed to the national GTM strategy for the new Citroën C3 launch, from positioning to execution • Adapted global brand guidelines into Argentina-specific campaigns aligned to commercial goals • Managed multi-agency roster and campaign budgets across integrated marketing channels • Coordinated with regional teams in Brazil to maintain brand consistency across markets

Brand Marketing Specialist

Sep 2020 - May 2021 • 8 mos

• Executed integrated marketing campaigns supporting Citroën's local market positioning • Developed communication strategies and content aligned with brand objectives • Led influencer marketing initiatives, growing engagement with key local audiences • Analyzed campaign performance and market insights to optimize spend and creative