h
hugolaguilla

Hugo L

@hugolaguilla

COPYWRITER AND CREATIVE STRATEGIST

Brazil
Portuguese, English
About me
Advertising Copywriter | Ads, Brands & Campaigns I’m a professional advertising copywriter with 10 years of experience, helping brands communicate clearly and strategically. I specialize in advertising copy for ads, campaigns, and brand positioning, working across Fashion, Food & Beverage, Retail, and Travel & Tourism. My work goes beyond writing words. I focus on clarity, brand voice, and emotional connection to support real marketing objectives. If your brand needs clear and persuasive advertising copy, you’re in the right place. My goal is to help you achieve yours.... Read more

Skills

h
hugolaguilla
Hugo L
Offline • 
Average response time: 7 hours

See my services

Ad Copy
I will write persuasive advertising copy for ads, brands and campaigns
From$15 / projectMore details
Business Names & Slogans
I will create a memorable brand slogan or tagline for your business
From$20 / projectMore details

Work experience

Head of Content

RSN Modas • Freelance

Dec 2022 - Sep 2023 • 9 mos

Developed brand identity and positioning, from in-depth audience research to comprehensive strategic planning. Conceptualized and executed high-impact promotional and institutional campaigns. Managed social media channels, delivering measurable growth in engagement and reach. Conducted competitor analysis and gathered market insights to refine and pivot brand strategies. Monitored KPIs to ensure continuous performance optimization and campaign effectiveness.