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hwang_ratri

Ratri Hwang

@hwang_ratri
Indonesia
English, Indonesian
About me
Need help turning your ideas into content that actually makes sense? Hi, I’m Ratri, a Creative & Content Strategist with 5+ years of experience in marketing and creative production. I can help with content strategy, creative concepts, social media content, copywriting, video scripts, and creative direction. My approach combines creative thinking, audience research, and performance insights, so the content isn’t just visually appealing, but has a clear purpose behind it. Let’s turn your ideas into content people actually want to see.... Read more

Skills

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hwang_ratri
Ratri Hwang
Offline • 
Average response time: 1 hour

See my services

Marketing Concepts & Ideation
I will create a data driven digital marketing strategy based on experience
From$150 / projectMore details

Portfolio

Work experience

Instagram

Creative Manager

Instagram • Full-time

May 2025 - Dec 2025 • 7 mos

Personal Branding & High-Ticket Digital Product Agency What I did & delivered: - Scaled a personal finance brand from 1.8K → 47K+ followers through data-driven content strategy and audience psychology. - Led YouTube content system, growing the channel to 35.8K subscribers & 1.1M+ views in <6 months. - Managed long-term Instagram & TikTok strategy, lead producing consistent 100K–400K+ view content via iterative testing. - Designed personal brand positioning & content architecture for high-ticket educators and creators. - Translated performance data into strategic creative direction while leading stakeholders and creative workflows.

INDODAX

Community Specialist & Growth | Surabaya Region

INDODAX • Full-time

Jul 2024 - Apr 2025 • 9 mos

Community Specialist in the crypto, blockchain, and Web3 industry, responsible for building, managing, and growing user communities through strategic engagement. Key responsibilities include market, trend, and consumer research, user growth analysis, and developing strategies to enhance community participation. Strong stakeholder relationships, corporate communications management, and competitor monitoring ensure optimized engagement. A data driven approach fosters meaningful connections that drive long-term community growth and brand loyalty.

Triv

Creative & Marketing Team Lead

Triv • Full-time

Dec 2022 - Apr 2024 • 1 yr 4 mos

Drive brand communication strategies and oversee digital activation and campaigns to enhance market presence. My role involves conducting trend and social media research, leading creative brainstorming sessions, and managing both the marketing and creative teams. I ensure seamless execution of content production, maintain quality control over creative assets, copywriting, newsletters, and social media content plans. Additionally, I analyze engagement metrics, provide monthly reports to C-level executives, and act as a bridge between leadership and the team. With a results driven approach, I ensure all KPIs are met while fostering a dynamic and innovative marketing environment