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I will set up facebook pixel meta conversion API and server side tracking
Web Analytics and Server Side Tracking CAPI Expert
Broken pixels and mismatched conversions drain your ad budget. I build the bulletproof tracking infrastructure your campaigns need to scale.
With 10+ years across server admin, Shopify, WordPress, an...
About this Gig
Is broken tracking draining your Meta ad budget? Due to iOS 14+, Safari's cookie blocks, and ad blockers, standard web pixels miss up to 30% of conversions. This makes Meta's bidding algorithms optimize for the wrong data, driving up your CPA.
The fix? Meta Conversion API (CAPI). By sending events directly from your server to Meta, you recover lost conversions and lower your acquisition costs.
I build clean, server-side data pipelines that maximize your Event Match Quality (EMQ), teaching Metas algorithm exactly who is buying.
WHAT I WILL BUILD FOR YOU:
- Facebook Pixel setup via GTM
- Aggregated Event Measurement configuration
- Core events: ViewContent, AddToCart, Purchase
- Advanced custom events (leads, forms, dynamic values)
- Deduplication parameter staging for CAPI
- Server-Side Meta CAPI (via Stape.io or GCP)
- Browser & Server event deduplication (zero double-counting)
- EMQ optimization (hashed user keys)
- First-party cookie lifetime extension
Supported: Shopify, WooCommerce, Webflow, React, Next.js.
Message me for a free tracking audit!
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FAQ
What is the difference between the Facebook Pixel and Meta Conversion API?
The Facebook Pixel runs in the user's browser, which can be easily blocked by ad blockers, cookie regulations, or iOS limitations. The Conversion API (CAPI) runs on the server side, sending conversion events directly from your site's server to Meta's servers. Using both together with deduplication g
What do I need to provide to start?
I will need editor/admin access to your Google Tag Manager (GTM), Meta Business Manager (Pixel/Dataset access), and your website admin panel (e.g., Shopify, WordPress). I will guide you on how to invite me securely without sharing raw passwords.
How much will the server-side hosting cost me monthly?
I recommend Stape.io for hosting the server container. For stores with under 10,000 requests/month, Stape is 100% free. For larger sites, their paid plan is only 10 to 10 to 20/month. We can also use Google Cloud Platform (GCP) which offers a free tier for low-to-medium traffic.
What is Event Match Quality (EMQ) and why does it matter?
Event Match Quality is a score from 1 to 10 that Meta assigns to your server events. It measures how effectively the customer data you send (email, phone, city) matches a real Facebook user account. I optimize your setup to pass maximum hashed parameters securely, pushing your score to 8.0+ for bett
How do you prevent transactions from being double-counted?
I implement event deduplication using a unique event_id or transaction_id. When Meta receives the same event from both the browser (Pixel) and the server (CAPI) with matching IDs, it discards the duplicate and only counts the conversion once.
