i
ian_robinson_

Ian R

@ian_robinson_

Storytelling Email Copywriting That Sounds Like You, Not a Robot

United Kingdom
English
About me
I write emails that build trust and convert naturally. After 25 years in professional services, I understand how clients make buying decisions. They respond to authentic storytelling and genuine connection, not generic templates that sound robotic. I combine that real-world experience with certified training (DigitalMarketer Academy, Alex Cattoni, Ian Stanley, AWAI). I deliver: Welcome sequences, nurture campaigns, newsletters, lead magnets—all crafted to sound like you. Perfect for: Coaches, consultants, course creators, SaaS, eCommerce and service businesses. Let's do emails that work.... Read more

Skills

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ian_robinson_
Ian R
Offline • 

See my services

Email Copy
I will write storytelling broadcast emails that reflect your brand
From$65 / projectMore details

Work experience

Founder & Principal Consultant

Robinson Chartered Landscape Architecture • Self-employed

Nov 2011 - Present • 14 yrs 6 mos

SPECIALIST LANDSCAPE ARCHITECTURE CONSULTANCY | SHEFFIELD, UK Founded professional services practice delivering complex technical projects for high-value clients across protected landscapes and heritage sites. TRANSFERABLE SKILLS FOR COPYWRITING: Technical Writing & Persuasive Communication Authored 100+ technical reports translating complex frameworks into clear, persuasive narratives for planning officers, investors, and non-technical clients. Every document required: - Technical accuracy with accessibility - Scannable structure for decision-makers - Persuasion without hype - Professional standards Direct translation to email copywriting: clarity, structure, persuasion. High-Ticket Client Psychology Managed relationships with clients on projects worth multiple 7 figure budgets. Learned how discerning buyers decide: - Trust comes before commitment - Multiple touchpoints over months - Story matters as much as facts - Authentic communication beats aggressive sales Same principles drive email marketing for service businesses. Business Development Built entire client base through networking and referrals—no paid ads. Skills gained: - Identify ideal clients - Communicate value clearly - Position specialized services - Convert consultations to relationships Essential for email sequences that convert. Professional Delivery Delivered complex projects to strict deadlines with professional liability. Systems for quality control, client communication, and reliable delivery under pressure. Same discipline applied to copywriting projects. WHY THIS MATTERS: 25 years in professional services taught me how high-value clients think, how to write persuasively within constraints, and how to manage projects professionally—the foundation of effective email marketing for service businesses. Professional Status: Chartered Member of the Landscape Institute (CMLI)