
Ian.Flemming
Website, SEO, EMAIL Marketing for small businesses
Skills

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Portfolio
Work experience
Founder PurePath Mobile App
Mobile App • Self-employed
May 2026 - Present • 5 mos
I founded PurePath, a consumer health iOS app that uses AI camera scanning to assess microplastic exposure risk in the kitchen, bedroom and bathroom, then recommends safer product swaps. I’m not a developer, so I built it the way I’d build any project for a client: I wrote the product requirements and scoring logic, managed the developer from spec to App Store launch, and used AI tools throughout. I also built and run the website at purepath.digital, including its SEO and content pages.
Director of Operations @ Cleese Catering
Catering • Full-time
Mar 2023 - Present • 3 yrs 7 mos
Learned the catering business from the ground up while helping grow the company from $1M to $4.5M. I run all of our marketing myself: our website, SEO, Google Business profile, Instagram and social media. That work has earned us a 4.9-star rating on Google, built on a steady stream of 5-star reviews. I also oversee $2M+ in corporate accounts, run 8 to 10 events a month, and built the SOPs, checklists and training docs that keep the team consistent. I work with developers on our ordering system and website.
Co-Founder, The Kids' Table
Food Tech • Full-time
Apr 2020 - Jan 2024 • 3 yrs 9 mos
Co-founded a GTA meal company that produced, packed and delivered about 2,000 meals a week. I built the systems that ran it: online ordering, packaging, delivery routing and weekly production planning. I also secured and managed a production partnership with McEwan Group, holding our partner to quality and delivery standards every week. It taught me how to turn customer demand into a repeatable operation that runs on schedule.