
Ibad M
Salesforce Developer, Salesforce Consultant, Lead and Salesforce Architect
Skills

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Portfolio
Work experience
Solution Architect
OSF Digital
May 2021 - Feb 2026 • 4 yrs 9 mos
As a Architect, I lead the implementation of Salesforce Loyalty Cloud for Tottenham Hotspur. Conduct on-site discovery workshops in the United Kingdom with business and technical stakeholders to gather requirements, define the solution architecture, and prepare solution and integration design documents. Provide architectural guidance to the development team, oversee integrations with external systems, and ensure the solution aligns with Salesforce best practices. I Served as a Senior Salesforce Developer/Technical Lead for the implementation and support of Salesforce Loyalty Cloud for Tom Tailor, a leading European fashion brand. Developed custom Apex, Lightning Web Components (LWC), Flows, and integrations to deliver loyalty program functionality, including member enrollment, accrual/redemption rules, tier management, vouchers, and transaction processing. Integrated Salesforce Loyalty Cloud with Salesforce Commerce Cloud and external enterprise systems, participated in solution design and code reviews, led the development team, and provided post-go-live production support, issue resolution, performance optimization, and client-requested enhancements to ensure a scalable and stable platform.
Senior Salesforce Developer/Technical Lead
Systems Limited
Aug 2019 - Jun 2021 • 1 yr 10 mos
As Lead Developer/Consultant, I customized and configured Sales Cloud, Marketing Cloud, and Experience Cloud solutions for Howard Hanna Mortgage. My role involved troubleshooting and optimizing Apex code, streamlining workflows, and improving system logic to enhance performance and functionality. As Project Lead, I managed a team of developers and led the implementation of the Loangility product. Key tasks included integrating Order Credit and Order AUS for MISMO 3.4 (Freddie Mac/Fannie Mae) and implementing product pricing for Optimal Blue and Compass Analytics. I ensured seamless integration and effective project execution, aligning with AppExchange product standards.