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icarus_fortune

William M

@icarus_fortune

CRO Consultant Experimentation Lead

United Kingdom
English
About me
I am a CRO Consultant and Experimentation Lead with over 14 years of experience driving digital growth. I combine data-driven experimentation with strategic product leadership to deliver measurable impact. I specialize in identifying high-impact opportunities across the funnel and building high-performing teams that execute with focus and purpose.... Read more

Skills

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icarus_fortune
William M
Offline • 
Average response time: 1 hour

See my services

Conversion Rate Optimization (CRO)
I will audit your ecommerce store and create a cro action plan
From$200 / projectMore details

Work experience

Lloyds_Banking Group

Assistant Experience Optimisation Manager (Digital)

Lloyds Banking Group • Full-time

Jan 2015 - Apr 2019 • 4 yrs 3 mos

Ensured high-quality customer experience for mobile app and website releases across Lloyds, Halifax, and Bank of Scotland. Challenged the business to improve poor experiences, worked with UAT teams to identify defects, and focused on roadmapping and quality assurance.

E.ON

Operational Improvement

E.ON • Full-time

Mar 2012 - Mar 2013 • 1 yr

Used data extracts from social media, call listening, and NPS to investigate business issues. Undertook root cause analysis to identify true business drivers and reviewed process maps to evaluate required re-designs for mitigation and regulatory compliance.