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igorfacebook

Igor Petrov

@igorfacebook

Facebook and Instagram Ads for Real Estate

Russia
English, Serbian, Russian
About me
Meta Ads specialist focused on real estate, with 17 years in sales and 2 years of hands-on experience managing Facebook and Instagram campaigns for a real estate agency and property developers in Montenegro. I handle lead generation, instant forms with qualification questions, static creatives, audience testing, optimization, and reporting. One recent project generated 400+ form leads in 4 months, with a best CPL of €7.50 and CTR of 2.23%. I work in English, Serbian, and Russian.... Read more

Skills

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igorfacebook
Igor Petrov
Offline • 
Average response time: 1 hour

See my services

Paid Social Media
I will set up and manage facebook ads for real estate agents
From$200 / projectMore details

Portfolio

Work experience

Freelancing_Career

Facebook Ads Specialist

Freelancing Career • Freelance

Oct 2025 - Present • 10 mos

Generated 400+ qualified leads in 4 months for a high-ticket real estate client across US, DE, AT, CH, and EU markets (best CPL €7.5). Delivered >100x ROAS: optimized a €1,200/month ad budget that directly resulted in a €139,000 closed deal. Designed advanced lead qualification funnels using Meta Lead Forms, ensuring sales managers receive context-rich, pre-qualified prospects. Managed full-funnel analytics, A/B testing creatives, and optimizing bids to lower CPA and scale winning campaigns. Managed campaigns in English, German, and Serbian across 5 geos.

Self_Employed

Self Employed

Full-time • 10 yrs 1 mo

Founder & Managing Partner

Dec 2022 - Oct 2025 • 2 yrs 10 mos

Founded a real estate agency and built the commercial structure from scratch across Montenegro and Thailand markets. Built and managed a sales team of up to 8 people (call center operators, sales managers). Implemented and adapted amoCRM to match real business processes, creating a seamless flow from ad click to closed deal. Developed lead qualification scripts and built a system where operators processed up to 250 contacts/day. Managed external Facebook Ads and Google Ads contractors, strictly controlling CPL, ROAS, and lead quality. Results: Generated over €3M in closed deal volume; closed $800K in Thailand deals via the custom qualification system.

Real Estate Agent & Independent Marketer

Sep 2015 - Dec 2022 • 7 yrs 3 mos

Managed full-cycle customer acquisition including local marketing, lead generation, and closing. Developed direct response marketing campaigns to attract high-net-worth clients. Maintained a consistent performance of 2 closed deals per month through organic traffic, referral programs, and personal brand marketing.