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ikramejamrani

Ikrame J

@ikramejamrani

Brand strategist translating culture and identity into powerful brand narratives

Morocco
French, Arabic, English, Spanish
About me
I build editorial brands people don't just recognize—they belong to. Combining brand strategy, storytelling and creative direction, I help founders, creatives and cultural projects translate their vision into compelling identities rooted in culture, community and human connection. Every project starts with strategy, grows through storytelling and comes to life through thoughtful editorial design. I work with brands seeking depth, not just visibility🌟 Because the strongest brands don't just get noticed. They leave a trace.... Read more

Skills

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ikramejamrani
Ikrame J
Offline • 
Average response time: 1 hour

See my services

Brand Style Guides
I will an editorial brand identity with strategy and storytelling
From$300 / projectMore details

Portfolio

Work experience

Burger_King

Assistante Cheffe de produit

Burger King • Full-time

Sep 2023 - Sep 2024 • 1 yr

Supported product launches and marketing campaigns in a fast-paced FMCG environment Analyzed consumer behavior and market trends to optimize product positioning and performance Contributed to promotional strategy development and brand activation initiatives Collaborated with cross-functional teams (marketing, operations, supply chain) to ensure execution quality Gained hands-on experience in brand management, product strategy, and commercial analysis

Danone

Assistant Product Manager

Danone • Full-time

Jan 2022 - Jun 2022 • 5 mos

Supported the Product Manager in strategic planning for emerging markets, contributing to long-term growth initiatives Assisted in the development and execution of marketing campaigns across multiple product lines Contributed to product launches, ensuring alignment between market insights, brand strategy, and execution Conducted market analysis and competitive benchmarking to identify growth opportunities and consumer trends Collaborated with cross-functional teams (marketing, sales, and R&D) to support go-to-market strategies Gained hands-on experience in FMCG brand management, international markets, and product lifecycle development

Boston_Consulting Group

Analyste Stagiaire

Boston Consulting Group • Full-time

May 2021 - Sep 2021 • 4 mos

Conducted in-depth research on emerging markets, with a focus on economic, social, and industry dynamics Synthesized large volumes of qualitative and quantitative data into structured insights for consulting teams Supported the development of knowledge assets, benchmarks, and strategic intelligence used across client projects Contributed to thought leadership materials on market trends and regional development patterns Collaborated with global teams to support decision-making in complex, fast-evolving environments Strengthened expertise in economic analysis, structured thinking, and cross-market comparisons