Ilaria M

Strategy Manager

Jun 2025 - Present • 1 yr 1 mo

McCann Worldgroup is a global marketing and communications network within the Omnicom Group following Omnicom’s acquisition of IPG. As Strategy Manager, I lead integrated brand communication and customer engagement strategies for global clients across luxury, retail, FMCG, mobility, technology, and travel sectors. My work focuses on translating consumer and cultural insights into brand, communication, and customer experience strategies that strengthen brand relevance and support business growth. I collaborate with cross-functional teams to bring these strategies to life across consumer touchpoints, while mentoring junior strategists and contributing to CRM and loyalty strategy development.

Senior Communication Strategist and Consultant

Apr 2021 - May 2025 • 4 yrs 1 mo

As Senior Digital Communication Strategist & Consultant, I led communication and digital strategy for major global brands operating in the Japan market. I worked across social, CRM, content and digital experiences to transform insights into strategic recommendations and campaigns that moved both brand perception and business KPIs.