
imelnovri
SEO Content Writer, SEO VA, Content Optimization, Lead Generation

See my services

Portfolio
Work experience
Self Employed
Freelance • 11 mos
Intern SEO VA & Content Writer
Feb 2026 - Mar 2026 • 1 mo
SEO internship project for Novarty.com (Indonesia-based parenting & lifestyle blog). • Produced SEO-optimized articles structured for search intent, heading hierarchy, and on-page best practices — completed and submitted for publication on client's timeline • Optimized existing articles through strategic keyword placement, internal linking, and E-E-A-T improvements • Conducted keyword research and SERP analysis to guide content strategy and topical authority development Achievements: • Delivered a full technical and on-page audit covering site speed (81/100) and LCP (2.4s) with recommendations prioritized by impact and effort • Analyzed 3 competitors and built a scored backlink prospect list of 11+ opportunities categorized by difficulty (Easy/Medium/Hard) and strategic priority
Intern Community Support & Admin
Feb 2025 - Oct 2025 • 8 mos
Community support & admin internship for CV-GEN.DE / German Club Indonesia (Germany-focused online community for Indonesian professionals). • Managed content and engagement across 9 WhatsApp community groups • Planned, scheduled, and hosted recurring webinar campaigns via WebinarGeek and Mailchimp • Contributed to daily content planning and campaign scheduling across multiple community sub-groups • Developed digital content assets for Nas.io platform and external brand collaborations Achievements: • Grew and maintained an active community of 1,000+ members across 9 WhatsApp groups • Successfully converted community leads into active members through consistent follow-up • Strengthened brand presence through recurring webinar campaigns with consistent attendance Skills: Community Management, Content Planning & Scheduling, Webinar Coordination, Member Engagement, Content Creation
Lead Generation
Dec 2024 - Feb 2025 • 2 mos
Lead generation project for PT. Nexus Talenta Indonesia (Jakarta-based talent placement company). • Identified and targeted vocational schools (SMK) specializing in Electrical Engineering to build a structured overseas recruitment pipeline • Created multi-channel outreach copy (email, WhatsApp, DM) to engage qualified prospects • Built and maintained prospect databases including contacts, decision makers, and digital profiles • Maintained systematic follow-up sequences to improve response rates and lead conversion • Coordinated qualified lead handovers to Business Development Officers Achievements: • Built a comprehensive prospect database covering institutional contacts and key decision-makers • Improved lead response rates through structured multi-channel follow-up sequences • Successfully advanced qualified leads through the conversion funnel to handover stage