Imen B.

Digital Wizard | Strategy, UX & Growth

Freelance Web Designer • Self-employed

Oct 2023 - Present • 2 yrs 7 mos

- Advised 50+ clients on digital strategy, UX, and growth, shaping product direction and customer experience across multiple industries - Designed and delivered end-to-end digital products (Webflow, Shopify, WordPress), improving brand visibility & engagement - Secured €15k in government funding, developing and executing a growth strategy for digital business expansion - Led user onboarding and feedback initiatives (2,000+ sessions), translating insights into product improvements - Produced and edited 3+ digital media videos - Gained first-hand insight into customer decision-making through high-volume, in-person interactions in premium luxury retail environments, identifying behavioral triggers and refining communication to improve conversion (€2–3k daily).

Deloitte Neuroscience Institute, Leipzig

Deloitte • Full-time

Sep 2021 - Oct 2023 • 2 yrs 1 mo

- Led the design and development of 15+ digital applications, translating behavioral and neuroscience insights into scalable product decisions - Facilitated cross-functional design sprints, aligning product, design, and technical teams around user-centered solutions - Bridged neuroscience research (eye-tracking, EEG) with product strategy, driving UX improvements that reduced bounce rate by 35% - Drove DevOps automation strategy in Azure, reducing deployment time by 40%

Technical Product Manager & Developer - Shopify Store

Freelance Web Designer • Full-time

May 2021 - Sep 2021 • 4 mos

- Owned personalization and experimentation strategy for the eCommerce platform, increasing average order value by 22% - Led A/B testing initiatives and UX optimization roadmap, driving a 19% uplift in conversion - Redefined mobile user experience, improving engagement and reducing bounce rate by 20% - Supported product launches and campaign execution, contributing to 8+ product releases and 12+ marketing initiatives