i
imran_choudry26

Imran Choudry

@imran_choudry26

Programmatic Manager

United Kingdom
English
About me
Across DV360, The Trade Desk, Amazon DSP, and Teads, I’ve delivered multi-market campaigns across 9 key regions: the UK, US, Canada, Germany, France, Italy, Denmark, Australia, and New Zealand. My experience spans programmatic strategy, campaign troubleshooting, platform adoption, reporting and measurement, with particular expertise across display, video, CTV, DOOH and audio. I’m especially interested in projects where I can help teams solve complex challenges, strengthen their programmatic capabilities or deliver training and strategic support. Please feel free to message me directly.... Read more

Skills

i
imran_choudry26
Imran Choudry
Offline • 

See my services

Digital Marketing
I will provide data driven insights, leading to success
From$30 / projectMore details

Work experience

Croud

Programmatic Manager

Croud • Freelance

Jun 2026 - Present • 3 mos

Currently employed by Croud to support with client work around my expertise; travel, entertainment and pharmaceutical. However, I am very open to exploring and supporting brands in other sectors when activating programmatically.

Omnicom_Media

Programmatic Optimisation Manager

Omnicom Media • Freelance

Dec 2025 - Feb 2026 • 2 mos

• Managing, troubleshooting and reporting CTV, video and YouTube campaign performance through DSPs via DV360, Amazon DSP, The Trade Desk and Teads. • Liaising with local markets to forecast media plans, recommending realistic benchmarks and efficient buy types for the client per market. • Managing and developing two programmatic account executives, teaching them about the wider programmatic ecosystem. • Updating bi-weekly campaign optimisation logbooks for local markets and clients visibility, suggesting ways to optimise campaign performance. • Weekly meetings with local markets to discuss updates and performance insights. • Analysing campaign performance through post-campaign analysis (PCAs), giving future recommendations. • Managing multiple projects using JIRA to help track all tasks at different stages. • Collate ideas to improve operational workflows between all stakeholders involved.

WPP_Media

Senior Programmatic Executive

WPP Media • Full-time

Nov 2023 - Nov 2025 • 2 yrs

• Activating, troubleshooting, and managing programmatic guaranteed deals for CTV campaigns via DV360 and The Trade Desk across multiple markets. • Delivering and summarising weekly pacing updates for the client, recording all deals internally for tracking purposes. Partners are also provided with a pacing table to stay informed about spend performance. • Compiling and analysing data collected from reporting, supporting the wider team with PCA’s. • Evaluating a plethora of metrics, reporting back to the manager findings within the campaign during the flight and contributing ideas for optimal performance. • Reconciling and actualising all activity within Prisma, managing net media spend, platform fees and digital services tax. • Created a budget management template for the team to keep track of planned budget vs delivered budget for audit purposes. • Working closely with Ad Ops team for creative trafficking purposes, ensuring placements and tags are ready for campaign launch. • Supporting the local market teams with audience/format creative rotation for brand lift studies, using Kantar as a measurement partner. • Voluntarily asking to support other teams with ad trafficking and reporting.