Usman Ashraf

Senior UI/UX Designer / Product Designer

Boolmind • Full-time

Jan 2025 - Present • 1 yr 4 mos

I handled and led comprehensive UX and UI design processes to deliver intuitive, user-friendly digital products. My expertise spans UX research, user flows, interaction design, and product design, with a strong focus on usability, design consistency, and quality assurance GUI across multiple platforms. Conduct UX research to uncover user needs, behaviors, and pain points. Design user flows that simplify complex processes and enhance efficiency. Create wireframes, prototypes, and UX deliverables to define product direction. Develop UI designs for diverse products, including VIDA, Dojo, MediaX, Webshop Website, VPN, Ride Hailing Apps, AI Platforms and POS systems across mobile, tablet, and desktop platforms. Perform usability testing & design QA to refine, validate, and ensure intuitive user experiences.

Senior UI/UX Designer / Product Designer

Spark AI • Full-time

Jan 2022 - Jan 2025 • 3 yrs

Lead end-to-end design processes, from conceptualization to execution, ensuring seamless product experiences. Managed and coordinated design teams, fostering collaboration and maintaining high-quality output. Designed intuitive user interfaces and experiences across web, mobile, and AI-driven products. Specialized in AI service design (like Prompt Privacy, Overpower AI), interaction design, and product design, translating complex concepts into user-friendly solutions. Focused on usability, consistency, and innovative design strategies to enhance user engagement.

Associate UI/UX Designer

BT Software House • Full-time

Apr 2019 - Jun 2021 • 2 yrs 2 mos

Assisted in designing intuitive and responsive interfaces for ride-hailing applications and digital platforms. Contributed to wireframes, prototypes, and visual design, ensuring usability, accessibility, and a modern user experience. Collaborated with senior designers and developers to translate requirements into engaging and consistent digital products.