i
irakli_jakhua

Irakli J

@irakli_jakhua

Paid Media Specialist

Georgia
English, Spanish, Russian, Georgian
About me
I work in performance marketing, mainly managing Meta Ads and Google Ads campaigns for businesses in e-commerce, retail, healthcare, horeca, logistics, and real estate. My experience includes lead generation, customer acquisition, conversion tracking, analytics, and sales funnel optimization. I help improve campaign performance and support growth through paid advertising.... Read more

Skills

i
irakli_jakhua
Irakli J
Offline • 
Average response time: 1 hour

See my services

Setup
I will set up meta capi and server side tracking with google tag manager
From$50 / projectMore details
Paid Social Media
I will set up facebook and instagram lead generation campaign with instant lead form
From$60 / projectMore details

Portfolio

Work experience

Creative_Culture Marketing

Digital Marketing Head

Creative Culture Marketing • Full-time

Feb 2024 - Present • 2 yrs 7 mos

Leading paid media for up to 15 brands across HoReCa, FMCG and retail full ownership from strategy to reporting. - Plan and run Meta Ads and Google Ads campaigns across the full funnel: awareness, engagement, traffic, lead generation and conversion - Build the measurement layer behind the ads, Google Tag Manager, Meta Pixel, GA4, so reported results match what actually happens in the business - Deliver monthly performance reports that clients can act on, not just read Working across this many accounts at once means I have seen most of the ways a campaign can quietly fail. That is usually what I am hired to find.

Freelance

Freelance Digital Advertising & Tracking Specialist

Freelance • Freelance

Jul 2022 - Present • 4 yrs 2 mos

Independent projects for clients in healthcare, retail, HoReCa and real estate. - Set up advertising accounts, tracking and analytics from scratch - GTM, Meta Pixel, GA4, conversion tracking - Connect ad platforms to CRM systems (Salesforce, Zoho) so leads can be traced from click to closed deal - Run lead generation and customer acquisition campaigns, then optimize for lead quality rather than lead volume - Build and optimize sales funnels, including WordPress and WooCommerce setups Most clients come to me because their numbers do not add up somewhere between the ad platform and their actual sales. That gap is the work.

Retail_ABC

Paid Media Specialist

Retail ABC • Freelance

Jul 2022 - May 2025 • 2 yrs 10 mos

Paid media for an e-commerce and retail business selling power tools and equipment. - Run sales-focused Meta and Google Ads campaigns built around product promotion and revenue, not vanity metrics - Report on sales performance twice a week and adjust campaigns on real data - Manage a complex multi-campaign account structure across a large product catalog E-commerce is where tracking accuracy matters most - if the pixel is wrong, every optimization decision after that is wrong too. This account is where a lot of that work happens.