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$
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I will turn your game or app data into a US audience and launch strategy
Irma M
About this gig
Launching your game or app in the US? I'll turn what you already know about your product and players into a clear US audience and launch strategy.
I build the strategy from the information you provide, plus publicly available context on comparable titles. I don't log into your analytics accounts, run surveys or purchase market data.
For nearly 7 years I was Strategy Manager for APAC/Global Campaigns at Fandom, helping gaming, entertainment and tech publishers from China, Japan and Korea reach US audiences. I took incomplete briefs and turned them into audience-led campaign strategies backed by research and commercial reasoning.
You share your materials; I bring that same thinking and package it as a clear deck:
- Who your US audience is, built from your player data and goals
- Comparable titles and how they positioned themselves
- Positioning angles that set you apart
- Where to reach your audience, and campaign ideas that fit them
Ideal for indie and mid-size game studios, entertainment IP, apps and consumer tech brands.
Message me before ordering with your product, target launch date and the data you can share.
Get to know Irma M
Irma M
Audience Strategist Who Turns Research Into Decks
- FromIndonesia
- Member sinceMar 2016
Languages
English, Indonesian
I spent nearly 7 years as a Strategy Manager at Fandom, building audience-led campaigns for gaming, entertainment and tech brands from China, Japan and Korea entering the US market. Before that, I ran international sports partnerships at Mahaka Sports Group.
Now I help brands, studios and founders turn messy briefs, research and notes into clear strategy and presentations people say yes to: pitch and sponsorship decks, US audience briefs and competitor snapshots.
Message me your brief. I usually reply within a few hours (GMT+7).
FAQ
Do you buy media or run ads?
No. You get the strategy and the deck; your team or agency executes.
Will you research my market from scratch?
No. The strategy is built on the information you provide, with public context on comparable titles. If you have little data yet, the Basic package works from your product details and goals.
