Mishal Shahzad

Social Media Manager

Social Avenue Platform • Full-time

Dec 2023 - Present • 2 yrs 6 mos

Social Media Manager | Content Strategist | E-commerce Growth At Emergovation, I worked as a Social Media Manager focused on building growth systems for e-commerce brands rather than just posting content. I managed multiple platforms including Instagram, Pinterest, Facebook, and Threads. Where my focus was not only on consistency but on driving engagement, visibility, and conversions. My role included: Creating SEO-optimized captions with high-ranking keywords to increase discoverability Managing daily engagement (DMs, comments, customer support) to build strong brand trust Sourcing and editing product content to maintain a consistent and aesthetic feed Implementing Pinterest growth strategies to drive organic traffic Analyzing insights and adjusting content based on performance data Instead of random posting, I focused on content that converts, helping brands improve reach, audience interaction, and overall growth.