
Isharpal Singh
Senior Director Data Enablement, GA4 GTM SEO AEO Dashboard Expert
Skills

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Portfolio
Work experience
Senior Director, Data Enablement
Hotspex Media
Jul 2026 - Present • 3 mos
Hotspex Media, Toronto digital media agency. Lead the strategic expansion of the analytics practice: business development, AI enablement, and advanced measurement strategy. Built AEO/GEO and incrementality/MMM offerings, and partner with AI/ML teams on analytics delivery frameworks.
Freelance Web Analytics Consultant
Self-Employed / Freelancer • Freelance
Sep 2023 - Present • 3 yrs 1 mo
Independent web analytics consulting for enterprise clients: GTM and Adobe Launch implementation, GA4 and Adobe Analytics debugging, Looker Studio, Tableau and Power BI dashboards, multi-channel attribution, and GDPR/CCPA consent solutions.
Director, Data Enablement
Hotspex Media
Apr 2024 - Jul 2026 • 2 yrs 3 mos
Hotspex Media. Led implementation of new analytics services: server-side tagging and QA, data collection and transformation, audience syndication across ad platforms, and multitouch attribution. Managed analysts and junior data engineers.