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Fiverr Pro
English
$
USD
I will create your complete brand messaging and positioning framework
Ishita Lohani
About this gig
Great products get ignored every day because of one thing: unclear messaging.
If your brand doesn't instantly answer "what is this, who is it for, and why should I care" you're losing customers before they ever get to your product.
I build complete messaging and positioning frameworks that give your brand a clear, consistent voice across your website, sales copy, and marketing so every touchpoint says the same true thing, and says it well.
Your Brand Messaging Playbook includes:
- Brand positioning
- Target audience definition
- Value proposition
- Brand messaging pillars
- Brand story
- Homepage & landing page messaging
- Trust elements & sales copy
- A clear action plan to implement it
This isn't generic copywriting. It's a strategic system built once, reused everywhere your brand shows up.
This service is ideal for:
- Founders and startups without a clear brand voice yet
- DTC and B2C brands going through a rebrand or repositioning
- Businesses whose marketing feels inconsistent across channels
- Anyone tired of rewriting their "about us" copy from scratch every time
Get to know Ishita Lohani
Ishita Lohani
Marketing strategist helping brands communicate with clarity
- FromIndia
- Member sinceMay 2026
Languages
English, Hindi
Former marketing lead helping founders figure out why growth is or isn't happening before another dollar gets spent guessing.
Your brand is a labor of love, I treat it that way.
I offer brand audits, competitor research, messaging frameworks, and UGC creative strategy.
Each of these is useful on its own, or as steps toward ongoing strategic partnership. I like to work with your brand like it matters, because it does.
My Portfolio
Other Marketing Strategy Services I Offer
FAQ
What's the difference between this and the Brand Audit gig?
The Brand Audit diagnoses what's working and what isn't. This gig builds the actual messaging system - positioning, voice, and copy direction that you'll use going forward.
Do you write the actual website copy for me?
The framework includes messaging direction and sample copy for key sections (homepage, trust elements) in Premium. For full website copywriting, we can scope that separately.
Do I need existing brand positioning before starting?
No. This works whether you're starting from scratch or refining something that already exists but feels inconsistent.
Can this be used for a rebrand?
Yes, this is one of the most common use cases repositioning an existing brand with a clearer, more differentiated message.
How long does delivery take?
Though the Basic and Standard packages won't take much time, because they involve more high-level strategy work, the Premium package that includes website copy will take about a month in my experience, including revisions. It is a back and forth process at times.
