Ishjot

Founder — Blefos (Amazon Brand)

BLEFOS • Self-employed

Jul 2024 - Jul 2025 • 1 yr

In 2024, I founded Blefos, a premium sunglasses brand launched through Amazon. While building the brand, I personally managed every aspect of the business — from product sourcing and supplier selection to logo design, brand positioning, and Amazon account management. During the early stages, I worked with several agencies to help scale the brand. Unfortunately, the experience highlighted a common challenge many Amazon sellers face: unrealistic promises, lack of transparency, and poor communication. This experience gave me a deeper understanding of what sellers truly need when growing their brands on Amazon. Seeing this gap in the market, I decided to pivot my focus toward helping other sellers grow their Amazon businesses the right way. I temporarily paused the Blefos brand to dedicate my time to studying Amazon’s ecosystem, advertising strategies, and marketplace dynamics in depth. Today, I focus on helping sellers with Amazon growth strategies, campaign optimization, and data-driven decision making, while maintaining one core principle: Honest communication and realistic growth strategies. Having built and managed my own brand, I understand the challenges sellers face — and my goal is to provide the kind of strategic support I once wished I had. My long-term vision is to build an agency that focuses on sustainable Amazon growth, transparency, and strategy-driven execution.