
Ismail
Professional Digital Marketer
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Paid Ads & Tracking Specialist
Upwork • Freelance
Sep 2025 - Present • 10 mos
Manage and scale Meta and Google Ads campaigns while setting up technical server-side tracking to maximize ROI for global e-commerce and lead-generation brands. Campaign Management: Build and optimize full-funnel Meta and Google Ads campaigns to drive sales and leads. Technical Tracking: Set up GTM, GA4, Meta Pixel, and Conversions API (CAPI) via server-side tracking for accurate data attribution. Performance Optimization: Audit ad accounts and run A/B tests to cut budget waste and lower acquisition costs. Key Achievements: Generated a 250% ROI for a major new product launch campaign. Reduced average Cost Per Acquisition (CPA) by 22% through targeted optimizations. Captured 15% more conversion data by migrating client tracking to server-side infrastructure.