Isma
Creating content strategy that converts
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Portfolio
Work experience
Content Strategist & Lead
SocialPie Technologies • Full-time
Jan 2023 - Jun 2026 • 3 yrs 5 mos
- Architected SEO content and PPC ad copy across web pages, blogs, landing pages, and campaigns (Meta Ads and Google Ads), contributing to 100% organic traffic growth and 70% revenue growth. - Led end-to-end content strategy across blogs, landing pages, and social media for B2C and B2B SaaS clients, translating audience research, competitor analysis, and business goals into channel-specific strategies rather than generic content plans. - Wrote, edited, and proofread copy across formats: website pages, store descriptions, landing pages, ad copy, and social captions, for B2C and B2B SaaS clients, ensuring brand voice consistency and conversion-focused messaging across every touchpoint. - Built and led multi-platform social media strategy across TikTok, Instagram, Pinterest, and LinkedIn, scaling one Instagram profile to 100% organic growth in 3 months and doubling LinkedIn impressions for a B2B tech leader. - Audited competitors and designed corporate brand profiles grounded in competitive positioning and industry benchmarking. - Designed and deployed an internal AI agent to automate content calendar planning, social copy, and visual generation. - Directed short-form, UGC-style video production using Canva, CapCut, Higgsfield, and Pippit for AI-assisted content at scale.