Issa Umer

@issa_umer

Growth Marketing and Sales Funnel Specialist

Pakistan
English, Urdu
About me
Getting attention is easy. Turning it into leads, booked calls, and revenue is the hard part, and that's what I build. I led growth for Bitcoin Yay (Indexx.ai) to 200K+ platform users (80K+ on the mobile app) and $20K+ revenue on under $5K spend. Now I help startups and service businesses with sales funnels, landing page audits, and growth strategy. Conversion-focused funnels on Systeme.io, landing-page audits that find what's leaking, and practical growth systems, no fluff. Message me and let's map your growth. ... Read more

Skills

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issa_umer
Issa Umer
Offline • 
Average response time: 1 hour

See my services

Digital Marketing Strategy
I will create a marketing strategy and growth plan for your business
From$50 / projectMore details
Conversion Rate Optimization (CRO)
I will do a funnel audit and landing page audit to boost your conversions
From$10 / projectMore details

Portfolio

Work experience

Global Marketing Director

Indexx.ai • Part-time

Oct 2024 - Present • 1 yr 8 mos

Lead global marketing strategy and execution across the Indexx.ai ecosystem, aligning growth goals with product, sales, and brand priorities. Manage and mentor the marketing team, setting KPIs, workflows, and performance standards to deliver consistent, measurable results. Own User Acquisition end-to-end: channel strategy, creative direction, funnel optimization, lifecycle/retention initiatives, and performance reporting. Oversee paid media and campaign operations (planning, budgeting, targeting, creatives, A/B testing, and optimization) to maximize ROAS and growth efficiency. Manage and grow ad revenue initiatives, including ad placements, monetization strategy, performance tracking, and revenue optimization. Partner closely with leadership to support sales enablement, improving lead flow, messaging, conversion paths, and campaign-to-sales alignment. Coordinate and drive business operations support for high-impact initiatives, including organizing business meetings, investor meetings, and fundraising activities. Build investor-ready marketing materials (decks, updates, market narratives) and support due diligence and stakeholder communications. Deliver actionable insights through analytics, dashboards, and weekly/monthly reporting—turning performance data into clear decisions and next steps.