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SEO Manager

AHZ • Full-time

Oct 2021 - Feb 2025 • 3 yrs 4 mos

As an SEO Manager in the education sector, I am responsible for driving organic growth, increasing student inquiries, and improving online visibility for study abroad and higher education services. 🔍 SEO Strategy & Growth Develop and execute SEO strategies focused on education-related keywords (study abroad, UK admission, scholarships, visa guidance, etc.) Conduct in-depth keyword research targeting students and parents Analyze competitors in the education consultancy sector and identify ranking opportunities 📝 Content Optimization Optimize landing pages for courses, universities, country pages, and education expos Guide content writers on SEO-friendly blog topics (IELTS, UK intake, eligibility, scholarships) Improve meta titles, descriptions, internal linking, and content structure 🛠 Technical SEO Ensure proper indexing, sitemap optimization, and crawlability Improve website speed and mobile performance Fix technical issues affecting rankings (404 errors, duplicate content, broken links) 📊 Lead & Conversion Focus Optimize landing pages for higher lead generation Track organic inquiries and conversion performance Align SEO with Meta & Google Ads campaigns for better keyword targeting 🔗 Authority Building Build high-quality backlinks through educational partnerships and outreach Improve domain authority and brand search visibility 📈 Reporting & Analytics Monitor traffic, rankings, and leads using Google Analytics, Search Console, Ahrefs, or SEMrush Prepare performance reports and provide data-driven recommendations.