Ivan Fadeev

Professional SEO Copywriter & Content Strategist | E-E-A-T Expert

Self-Employed / Ivan Fadieiev • Self-employed

Mar 2022 - Present • 4 yrs 2 mos

As a senior SEO copywriter and content writer with over 14 years of experience creating high-ranking, conversion-focused content, I create SEO-optimized articles, blog posts, landing pages, product descriptions, and core/cluster content that ranks high on Google and drives real business growth. Full cycle of SEO content creation: in-depth search query analysis, keyword research and clustering (Ahrefs, Semrush, GSC), thematic clusters, expert-level articles of 1000-5000+ words, guides, reviews, case studies - all 100% compliant with Google E-E-A-T and Helpful Content Update requirements. Mastery of page optimization: meta tags, schema markup, internal linking, readability improvements, content updates that restore/increase traffic. Social media content that drives conversions: LinkedIn topics, Instagram carousels, X/Twitter series, Telegram posts - designed to drive traffic and build authority. Niches mastered: gaming, igaming, leisure and tourism, lifestyles, e-commerce (children/family/consumer goods), SaaS/IT, health and wellness, education, finance, B2B professional services. Proven results: 100-400% growth in organic traffic for clients, top 10 rankings for competitive keywords, increase in leads/conversions. Transparent analytics and reporting: GA4, Search Console, Ahrefs - clear analytics data every month. Support from three senior academics (PhD/LLM, MSc in Finance, BSc in Engineering) for in-depth research and authoritative publications. Let's turn your content into a machine for attracting traffic and revenue!

Senior SEO & Content Specialist

ArrowHub Digital Agency • Full-time

Aug 2018 - Mar 2022 • 3 yrs 7 mos

Led SEO content strategy for 40-50 clients (e-commerce, SaaS, B2B, services) in Ukrainian and English-speaking markets. Created and oversaw high-quality SEO content: long-form articles, landing pages, category descriptions - fully E-E-A-T compliant. Advanced keyword research, clustering, content gaps, editorial calendars, briefs. Mentored 2-4 copywriters - improved quality, speed, optimization. Collaborated with tech SEO & PPC teams for maximum ROI. Delivered reports showing consistent organic growth and ranking improvements.

E-commerce Director & SEO Content Lead

Chipollino.com.ua (Online Children's Store) • Self-employed

Apr 2008 - Mar 2022 • 13 yrs 11 mos

Directed full operations and organic growth of a mid-sized e-commerce store (toys, baby products, strollers, school supplies). Grew and optimized 5,000+ product pages with SEO-friendly descriptions, rich content, and structured data. Led SEO & content strategy: keyword research for categories/products, on-page optimization, blog content plan → significant organic traffic and sales increase. Managed team of 5–10 (content managers, marketers, support) — set KPIs, workflows, mentoring. Handled UX/CRO improvements, Google Ads, Meta Ads, email marketing, marketplace integrations (Rozetka, Prom.ua). Tracked everything via GA4, Search Console — data-driven decisions to boost AOV and repeat purchases. This 17+ year hands-on e-commerce experience gives me unique insight into what really sells through SEO-optimized content.