Ivanna

E-commerce Marketing Specialist

Enjoy The Wood • Full-time

Mar 2018 - Jul 2026 • 8 yrs 4 mos

For a significant period of time, I worked as an e-commerce marketing specialist responsible for the development and promotion of Enjoy The Wood, an international e-commerce brand. My role covered the full e-commerce marketing cycle, including strategic planning, customer acquisition, store development, advertising, SEO, email marketing, analytics, and retention. I was responsible for developing the brand’s marketing and advertising strategy across Google Ads and Meta Ads, including campaign planning, audience targeting, budget allocation, performance analysis, and optimization. A major part of my work focused on developing and optimizing the brand’s e-commerce presence on Shopify and Etsy. I worked on store structure, product positioning, SEO, product presentation, conversion optimization, assortment development, and increasing organic and paid traffic. I also developed and implemented a comprehensive email marketing structure covering the customer journey. This included campaigns, customer segmentation, automated and trigger-based flows, retention communications, repeat-purchase campaigns, and performance analysis. The system was designed to increase revenue from existing customers, improve repeat purchase rate and retention, and support stronger marketing ROAS. My responsibilities also included keyword research, competitor and market analysis, customer behavior analysis, product positioning, marketing analytics, and identifying growth opportunities. I used performance data and market trends to optimize marketing activities and develop practical recommendations. I took a holistic approach to e-commerce, connecting Shopify and Etsy development with SEO, PPC, Google Ads, Meta Ads, email marketing, analytics, and overall brand strategy. This experience gave me strong hands-on expertise in e-commerce growth, Shopify, Etsy, SEO, PPC, paid advertising, email marketing and automation across international markets.