Izaz M.

Google Ads Exective

Ads Drive Lab • Freelance

Dec 2023 - Present • 2 yrs 5 mos

I have been working with Ads Drive Lab Agency since January 2024 as a Google Ads Executive. In this role, I manage and optimize multiple client accounts across different industries, handling advertising budgets in the millions of PKR. My responsibilities include full campaign setup, advanced keyword research, ad copy creation, conversion tracking implementation, and continuous performance optimization. I focus on generating high quality leads, improving conversion rates, and maintaining a strong return on ad spend. With over 5 years of experience in Google Ads and having served 400+ businesses across 30+ countries, I bring a data-driven and results-oriented approach to every campaign. My expertise includes Google Search Ads, Display Ads, GA4, Google Tag Manager, and performance analysis to ensure measurable and scalable growth for clients.

Teacher & Google Ads Expert

Rahber Agency (PVT) Ltd • Part-time

Dec 2022 - Jan 2024 • 1 yr 1 mo

I worked at Rahber Marketing Agency (PVT) Ltd. as a Google Ads Expert from January 2023 to May 2023, where I managed and optimized Google Ads campaigns for various clients. My responsibilities included campaign setup, keyword research, ad copy creation, audience targeting, budget management, and performance optimization. I also implemented Google Tag Manager and Google Analytics to ensure accurate conversion tracking and data-driven decision-making. During this period, I focused on improving lead quality, lowering cost per acquisition, and maximizing return on ad spend. After successfully completing my role as a Google Ads Expert, I was promoted to a part-time Google Ads Instructor from June 2023 to January 2024. In this position, I trained and mentored students in Google Ads Search, Display campaigns, Google Tag Manager, and Google Analytics. I conducted practical sessions, guided students through live campaign setups, and helped them understand performance analysis and optimization strategies. This experience strengthened my leadership, communication, and strategic planning skills while allowing me to contribute to the development of future digital marketers.