I got into copywriting after seeing good products get overlooked just because the words around them fell flat. That's what I fix — product pages, About sections, emails — written the way you'd actually explain it to a customer, not how a template says to.
I ask a few questions about your audience first, then write, and I'll rewrite a line five times if it's not landing. I'd rather send something a day later that's good than something fast and forgettable.... Read more