James S

AI Marketing Consultant

Independent Reserve • Freelance

Aug 2023 - Present • 2 yrs 11 mos

I create AI-powered video advertisements, UGC content, product commercials, and marketing campaigns that help businesses improve engagement and increase conversions. My work combines creative storytelling with data-driven marketing strategies to deliver high-performing content for Shopify brands, eCommerce businesses, and online stores.

Senior Shopify & eCommerce Consultant

Deliveree • Self-employed

Jan 2019 - Present • 7 yrs 6 mos

I help businesses launch, optimize, and scale profitable Shopify stores through strategic eCommerce consulting, conversion rate optimization (CRO), AI-powered marketing, and technical store improvements. I have worked with startups and established brands to improve customer journeys, increase conversions, optimize store performance, implement Shopify Markets, and develop growth strategies that generate measurable business results. My expertise also includes AI advertising, product page optimization, international selling, and long-term store growth planning.

International Tax Consultant

Independent Reserve • Self-employed

Jan 2017 - Present • 9 yrs 6 mos

I advise international businesses and Amazon sellers on VAT registration, OSS compliance, EORI applications, and cross-border tax obligations across Europe. My experience includes supporting UK, US, and non-EU companies with German VAT registrations, Italian tax compliance, Amazon Pan-European FBA requirements, and international tax documentation. I focus on providing practical, compliant solutions that reduce risk while supporting business expansion into new markets.