Website Content

Website Content FAQs

• Why is website content writing so important?

  Website content is important because it helps you attract potential customers to your web pages via search engine optimization (SEO). Once they land on your site, the content helps people decide whether to sign up for more information and become leads. If you have products for sale, the content helps them make buying decisions, too. Website content is also a crucial component in building an online presence for your business. That’s why it makes sense to hire a professional content writer to create your website content.

• What are the key elements of outstanding website content?

  Quality content is web content that’s created specifically to meet your business goals. You will often need several different types of content to meet different needs and address different customer personas. One of the key ways to create high-quality content is to use search engine optimization (SEO) as you draft the content. This includes having a keyword strategy, and including keyword phrases in headlines and titles, meta descriptions, copy and more. Outstanding website content also includes relevant, high-quality images.

• How often should I refresh my website content? Why?

  Since Google and other search engines show to potential customers content based on relevance to people’s search terms, it’s essential to keep your content up to date. Site visitors also respond better to content that is perceived to be valuable. If your content is outdated, there’s less incentive for them to stick around and read it. Finally, it’s also important to refresh your website content as SEO requirements change to make sure it’s always easy for people to find your website via search engines.

• Why is content important for SEO?

  Search engine optimization (SEO) is all about improving your content to get better Google search engine rankings. Without excellent content, your site won’t appear in the top search engine results. That’ll make it harder for visitors and potential customers to find your site when they search. Good content is optimized both for search engines and human beings. When you use the right keyword phrases in the right place, your content will appear in the searches it’s most relevant to.

• How do I know if my website content quality is good or bad?

  There are several ways to assess website content quality. If content appears in search engines and people who find it stick around to read it, the content is well optimized, and relevant and useful to visitors. Quality content uses proper spelling and grammar, and links to authoritative external sources. You can also assess the quality of your content by checking analytics data. Pages with a high bounce rate, low time on page, or low conversion rate may have poor content.

• How can I define my website's voice and tone?

  Defining your website’s voice and tone helps you create on-brand content. Your website’s voice is like its personality. Think about how you might describe that in a few words, such as “knowledgeable”, or “professional”. That gives an overall idea of how your want your content to sound. The tone of your website’s content may vary depending on the audience. For example, some content might be aimed at beginners, while other content might assume that the audience is more informed.