Jason W

Performance Specialist

Omnicom Media Group • Full-time

Jan 2025 - Present • 1 yr 7 mos

- Executing large scale digital advertising campaign plans, up to 50 campaigns, 150+ ad groups, and 2500+ ads monthly across multiple platforms (Meta & Collaborative Ads, TikTok, Google Ads, & X) - Optimized campaign performance and achieved CPM of Rp.5.308, CPP of Rp.12.239, ROAS of 6.42, and CVR of 37.75% by strategically prioritizing budget allocation to top performing ad groups - Managing a monthly budget of more than IDR 3 billion ($200,000), ensuring effective and efficient spending to deliver the best results while maintaining budget pacing as planned - Analyzing underperforming assets and executing actionable solutions to counter performance issues - Generating weekly and monthly reports with clear performance metrics to forecast data-driven campaign outcomes Client: Paragon Technology & Innovation Brands: Kahf, Labore, Crystallure