Jay

Senior Email Marketing & CRM Specialist

Atienza • Freelance

Mar 2025 - Mar 2026 • 1 yr

Work Experience Description As a Senior Email Marketing & CRM Specialist at Atienza, I was responsible for developing and executing strategic email marketing campaigns that helped drive customer engagement, increase lead conversions, and strengthen brand loyalty. I worked closely with the marketing and sales teams to create personalized email journeys, promotional campaigns, and automated workflows tailored to different customer segments. My responsibilities included designing responsive email templates, optimizing campaign performance through A/B testing, maintaining subscriber databases, and analyzing key performance metrics to improve overall marketing results. By leveraging data-driven strategies and marketing automation, I helped deliver engaging customer experiences while supporting the company's digital growth objectives. Key Responsibilities ✅ Planned and executed targeted email marketing campaigns. ✅ Designed professional, mobile-responsive email newsletters. ✅ Built automated customer journeys and drip campaigns. ✅ Segmented subscriber lists for personalized marketing. ✅ Managed CRM contacts and email databases. ✅ Tracked campaign performance using analytics and reporting tools. ✅ Improved email deliverability and maintained sender reputation. ✅ Collaborated with designers and content writers to produce engaging campaigns. ✅ Ensured compliance with email marketing best practices and privacy regulations. Skills & Tools Used ✅ Klaviyo ✅ Mailchimp ✅ Beehiiv ✅ ActiveCampaign ✅ Brevo (Sendinblue) ✅ HubSpot CRM ✅ Canva ✅ Email Automation ✅ Audience Segmentation ✅ Campaign Analytics ✅ A/B Testing ✅ Lead Nurturing ✅ Customer Relationship Management (CRM) Key Achievement Successfully launched and optimized high-performing email marketing campaigns that increased subscriber engagement, improved email open and click-through rates, and contributed to stronger customer retention and lead generation through strategic automation and personalized email.