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Jayton M
@jaytonmiller
Editorial Strategist and Content Writer
United States
English
About me
I’m an editorial strategist and health content writer who helps brands turn complex science into clear, engaging content that builds trust. With over a decade of experience researching bioenergetic health, exercise physiology, nutrition, and performance, I specialize in creating evidence-informed blogs, thought leadership, newsletters, educational resources, and content strategies that audiences actually understand. My goal is to help health and wellness brands educate, connect with their audience, and grow through high-quality written content.
Skills
Jayton M
Offline •
See my services
Digital Marketing
I will create expert health content and editorial strategies for wellness brands
Portfolio
Work experience
Content Writer & Editorial Strategist
Self Employed • Self-employed
Feb 2024 - Present • 2 yrs 6 mos
Produce high‑quality blog articles, white papers and email newsletters for health and wellness brands, focusing on nutrition, fitness, mental health and supplements. Collaborate with clients to develop content strategies that drive organic traffic; optimize articles using SEO best practices resulting in double‑digit increases in search visibility. Repurpose long‑form content into bite‑sized social posts, email sequences and SMS campaigns to maximize reach across organic channels. Manage editorial calendars, assign work to freelance writers and provide developmental edits to ensure clarity and adherence to brand guidelines.
Head of Organic Marketing & Product Development
Ecommerce • Full-time
May 2018 - Feb 2024 • 5 yrs 9 mos
Directed the end‑to‑end organic content marketing strategy for a nutritional supplement company, overseeing blog content coordination, SEO optimization and cross‑channel distribution. Led a team of writers and editors in producing evidence‑based articles, high-converting product detail pages (PDPs), landing pages, and product copy that increased conversion rates by up to 19% while supporting product launches. Implemented an editorial calendar and workflows that increased blog output by 50% without sacrificing quality; leveraged analytics to identify trending topics and adjust strategy. Integrated blog content across newsletters, social media, email and SMS campaigns, contributing to a 30% year‑over‑year increase in engagement. Collaborated with product development, R&D and subject‑matter experts to ensure scientific accuracy and regulatory compliance of content.
